Jay-Zsays he is 100 percent behind LaVar Ball... so much so that he bought 3 pairs of ZO2 shoes, and says that all of black America should support Ball too, because BBB is an African-American company.
Hov sat down with Elliot Wilson & BDoton the Rap Radar Podcast on Tidal, and made it clear he thinks what Ball is doing is revolutionary, and necessary for black empowerment.
"Why wouldn't I support him? He feels like he could move culture and his son has a big enough name and a big enough brand that they can do it. Nike had to start somewhere. Why do we get so upset when we, us as a culture, want to start our own sh*t? That sh*t is puzzling to me."
This is a huge moment for BBB, Jay-Z is arguably the most influential figure in hip hop, and a co-sign this strong is surely to reshape some opinions people might have on LaVar, a dude who's made some negative press lately.
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